After having gone a bit in pony mode, I thought I just might need to broaden the perspective of viral ads a bit, so gathered some of my favorites in this post.

Heineken – Champions League 2010

Brilliant and amazing setup around this campaign and amazing results (see last part of video) – a personal favorite.


World Out Games – Video from monkeyboy

The ability to use prejudices and turn them good almost never fails – Great local work.


Quicksilver – Dynamite surfing

Might be considered something like the Godfather of virals.


Arriva – Mukhtars birthday

Really nice executed flashmob on something as boring as transportational services.


Copenhagen philharmonics

Again danish public transportation service is the center of a viral flashmob. Don’t know if it actually was worth while creating this, but it’s a beautiful execution.